Tourism sector is amongst the highest income generators in the Mediterranean. Leisure related activities makes of tourism a leading economic sector in terms of Gross Value Added and employment. Tourism is directly contributing to regional economies with sectoral synergies and strong multiplying effects. Despite its economic and social importance, tourism development is exerting undue pressures on natural and built environment. These pressures may threaten the quality of life of local populations, degrade the tourism assets and, by consequence, affect negatively future tourism developments.
Exploiting the full potential of tourism requires an innovative approach and sustainable basis. Therefore, effective strategies and targeted integrated actions should be developed and implemented across the Mediterranean region. With this common objective, 14 Modular Projects (MPs) are implemented under the Interreg Med Sustainable Tourism Community. They respond to the Programme’s priority axis 3 “Natural & Cultural resources – Protecting and promoting Mediterranean natural and cultural resources” and to the specific objective 3.1 “To enhance sustainable the development policies for more efficient valorization of natural resources and cultural heritage in coastal and adjacent maritime areas of a sustainable and responsible coastal and maritime tourism in the MED Area”.
Their aim is to study, test and capitalise innovative instruments and actions towards the enhancement of tourism sustainability in the Mediterranean.
The MED Sustainable Tourism Community is featured by BleuTourMed_C3 Project, a three-year Horizontal Project financed by the ERDF within the Interreg MED Programme whose aim is to facilitate the knowledge sharing and the capitalisation of results of the 14 Modular Projects gathered by the community.
Here it is possible to download the presentation of the Med Sustainable Tourism Community