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Crisis Management during the COVID-19 Era: The Experience of the Mediterranean Tourism Sector_Recording available

What is happening since the last year, year and a half? There has been a lot of transformation in people on how they live, how they behave, how they engage, how they communicate. Digitalization has gone really, really fast. And I think we’re going towards a very different industry from what we have left in 2019. And if we are really honest with ourselves, do we really liked all the things that we were doing in 2019? We probably didn’t.

Prof. Dimitrios Buhalis

Prof. Dimitrios Buhalis, a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries among others experiences and currently professor at the University of Bournemouth University (UK) has started his intervention talking about the complexity of the tourism system and how it is difficult to measure the impact of any element on this sector not having a holistic view of it. Referring to the current crisis we are living, he said that “the past is becoming irrelevant”, too many changes have occurred to think about the 2022 and 2023 and even 2030 on the basis and the projections done in the 2019.

After Prof. Buhalis, an overview more country based have beed provided by Prof. Islam Salem from the University of Alexandria (Egypt) and University of Technology and Applied Sciences (Oman) who has shown the case of Egypt and the initiatives of the Egyptian Governement which has provided grants, subsidies, interest-free loans, flexibility of loan programs and more support to the sector actors and entities.

Following Prof. Salem, Prof. Italo Arbulú, University of Balearic Islands (Spain) has presented a recent research conducted jointly with colleagues from the University of Balearic Islands focusing on the case of the Balearic Islands concerning risks and vulnerability of tourism because of the COVID-19 Crisis. The presentation has shown different scenarios analysed by the reaserachers.

The closing presentation has been done by Mr. Luis Falcón Martínez de Marañón, CEO at inAtlas. Big Data & Location Analytics (Spain). He has provided a more oriented business point of view. He mentioned the territoriality aspect of the crisis and not of the sector itself also mentioning which are usually the elements that influence the growth of the tourism.

60 people have attended to this webinar, among them students, professors of UNIMED Associated Universities and not only, representatives of agencies and entities representing the tourism sector.

If you have missed the event, you can watch the recording here

The I° Thematic Webinar of the UNIMED SubNetwork on Mediterranean Tourism on Crisis Management during the COVID-19 Era: The Experience of the Mediterranean Tourism Sector has been held on April 21, 2021.

It has been organised by the coordinators of the SubNetwork and UNIMED.

To discover more on the SubNetwork, visit its page

 

 

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