The extraordinary cultural heritage in the Mediterranean Basin with its fascinating cities rich in history, art, culture and traditions, offers an interesting background for the growth of tourism. Despite the leading role played by this sector, the model of governance developed in the area to date was mostly been focused on coastal resources while important historical centres situated in the inner territories still lacked valorisation.
Strengthening and qualifying the potential of the involved areas and increasing their exploitation was the challenge that FOP project addressed by means of a model focused on innovative tourism plans for cultural and environmental heritage.
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